About Us

 

Projebir was founded on a simple conviction: that a piece of gold, worn every day, only gets better.

Zeynep Mursaloğlu Şekeralp started the brand in Istanbul in 2012, after years working across textile design, fashion, and material culture. The founding image was personal — a 60-year-old gold watch that had belonged to her father, worn daily, its surface marked by decades of use. Not diminished by those marks. Made by them.

Projebir works exclusively in 14 karat gold, a material that holds its value, its warmth, and its character through years of daily wear. Each piece is governed by the same three concerns: proportion, balance, and texture.

The pieces draw from Zeynep’s memories and surroundings: the geometry of Anatolian Seljuk architecture; the weight and clarity of hardware forms; pebbles and seashells gathered along the shores of an ancient city in southern Turkey — layered with centuries of different civilisations — where she grew up. Each piece begins in a specific place or moment, but arrives as something universal — considered enough to keep for a lifetime, worn easily every day.

Designed and handcrafted in Istanbul, projebir pieces are made to be worn — not saved. Stacked, combined, added to over years. The work sits somewhere between fine jewelry and design object — precise enough to reward close attention, understated enough to wear every day without thinking about it.